The Lifestylist® Brand

 

 

 

One of the questions I always get asked is exactly what is a Lifestylist®, and what is unique about the Lifestylist® Lifestyle. The second most asked question is what makes me a Trailer Diva!

The Lifestylist philosophy is about “Life Celebrating Style”. Our clients life and style is what dictates how a Lifestylist® works with you. My favorite example is I had a client in Phoenix, Arizona that was a major Phoenix Suns fan, and their team colors are orange and purple. The client wanted their entire home done in these colors. What they wanted is what they got, complete with a child’s room with a hardwood floor striped like a basketball court. They wanted to stylishly celebrate their interests and love of their home team and we did!

I just spoke to a friend who’s dog just dug up their entire garden and her daughter slammed the door on the neighbor’s hand – all in about 30 minutes time. Her needs and lifestyle are completely different from my son – no kids, no dogs, and lives in front of his computer. What my style is wouldn’t work well for either of them which is why I need to understand the client and what their “hot buttons” are. It’s takes extra time and sleuthing to achieve this – many times the client has trouble putting into words exactly what they are looking for but they know it when they see it. I take the responsibility very seriously – a person’s environment can truly change their lives in a positive or negative way. If someone is happy in their home their quality of life improves.

Next to being a mother, becoming a Lifestylist® is one of the most rewarding things I’ve ever done. I’m looking forward to expanding the concept and what it offers in the years to come. – we will be launching a new food line this Spring!

Mardi Gras Greetings

Daisy loves the Lifestylist® philosophy of Life Celebrating Style.  She is also open to any excuse to wear her favorite hats and attract attention.  Mardi Gras Greetings from Daisy the diva dog and the Lifestylist® family!

KidFilm Salutes author and illustrator Peter Brown

It’s hard to believe that this is the 28th year that the USA Film Festival has been holding it’s KidFilm festival.The largest children’s film and video festival in the US hosts bus loads of school kids from local schools and teaches them about film making and important social topics that are covered in the films. Then there is a weekend of programming that is open to the public where special guests come in and share their crafts with the audience.

This year Peter Brown – celebrated author and illustrator of books that appeal to the kid in all of us attended. Not only did he introduce 2 films that were made of his books,but he also gave everyone in the audience a copy of “You Will Be My Friend”. We all read the book together, then Peter autographed them for the kids.

Having the opportunity to volunteer at amazing events such as this are the reason I love being on the board for The USA Film Festival. It’s a group I’ve been involved with for years, and seeing families being able to enjoy quality events like this one make it very rewarding.

If you live in the Dallas area you should look into becoming a member of this amazing organization. They have special screenings many with guests in attendance all year long, and being a member gives you the chance to get tickets to many of these sold out events before the general public. For more information give them a call at: 214-821-3456.

What’s Mine Isn’t Always Yours: Intellectual Property

Seth Godin is my guru. He is so no nonsense but funny at times, intellectual but down to earth, and what I really love about him is that he can get a point across faster than anyone else I know. His Purple Cow book started me on a new road to being more involved in marketing and social media so I’m forever grateful. When I worked on the Purple Cow House Campaign with Patriot Homes I made sure to get permission from Mr. Godin, and we credited him for the phrase (and gave out his Purple Cow Book).

 

Today I got a great post from him titled “Simple Thoughts About Fair Use“. So timely, and as always so well written. In this new blogging, social world I’m always stunned to see how many people are using other people’s photography, ads, brands, and stories without permission. This article is a must read for anyone who is even thinking about posting on Facebook, Twitter, or a blog and using someones text or images.

 

I’m fortunate enough to have access to a very talented photographer – Lisa Stewart of Lisa Stewart Photography. The images you see in my blogs, on my Lifestylist Design Facebook page and on my website have been shot specifically for my use. I do that so I’m not using other people’s work and having copyright infringements.

 

Lifestylist® is a term that I successfully trademarked in 2002 – my registration number is 2583235. I’m very proud of this because I thought I had a good idea and made the extra effort do “do the right thing” and spend the time, effort, and money to trademark it. You would be amazed at how much time I’ve had to spend since them protecting my mark because people haven’t bothered to do their homework and see that it’s trademarked before they use it in their own businesses.

 

Before you decide that you have discovered the next great phrase, or “borrow” a photo from someone else be sure to read Seth’s post. Wondering where to learn more about these topics? The US Patent and Trademark Office has a great site, and it is also where you can search trademark registrations and applications.

Lifestylist® Goals: Re-Gifting

As part of my Lifestylist® Goals for 2012, I finally started letting go of things that should have been tossed or recycled ages ago. One of the items I have a lot of is the soaps and bath products you get in hotels when you travel. With my schedule I’m in all different sizes and shapes of hotels with a vast range of complimentary items included.

Never one to waste something if I don’t have to, I always bring my own products when I travel but bring back the ones from the hotels and give them to some of my favorite charities. There are lots of shelters that desperately need these types of items for their short term residents – I knowthey are always going to good use and worth the trouble of bringing them home and sharing them.

So today was a great day – I gained a few new empty drawers and helped my community in the process!

Lifestylist® Goals: Opportunities vs. Objections

Making goals and resolutions with the start of a new year is such a cliche in some ways , but if it makes people want to better themselves I don’t see them as a bad thing.

Yesterday I was lucky enough to have dinner with the very dynamic Geri Higgins – CEO and President of Portfolio Kitchen and Home in Kansas City. Her beautiful new flagship store is a destination, and she is a wonderful role model for business owners everywhere.

One of the things I love about Geri is her attitude. She is always positive and motivating, and having the chance to share my ideas and dreams with her about my business got me even more excited about the opportunities I have in front of me. Geri never looks at things as problems or comes up with 100 objections as to why something won’t work, she sees these as opportunities and actually gets excited about what can be accomplished and comes up with a plan to make things happen.

As a Lifestylist® I deal with a very diverse group of clients – both companies and individuals. When teams or management have objections to every new idea or opportunity no good changes will ever happen. But if they are opening to looking at issues as an opportunity and seeing how they can become a growth area, then you have a company or individual that will succeed and flourish.

So I have a new Lifestylist® goal: instead of looking for excuses and objections as to why I can’t find the time to exercise, or get my office organized I’m going to take Geri’s lead and tackle things head on. I really did start on my office and unearthed this photo of myself mountain climbing in Tucson. I arrived at the top and sunset and it was spectacular. Climbing straight up a mountain on the end of a rope was one of the most frightening but exciting things I’ve ever done – I just had to stop thinking about all of the reasons I couldn’t do it and get out there and give it a try.

 

Here’s to a new year filled with opportunities!

Happy Holidays From The Lifestylist®

On The Record With The Lifestylist

One of the questions I get asked the most is how I ever decided to become a Lifestylist®, and where did I get my training.

I’ve been called a storyteller many times and it’s an accurate assessment – I use my talents and materials to tell a story in a home. Hopefully this story explains to the potential homeowner why their lives would be better by living in this home, and what they can expect from the community, the builder, and from the experience. To tell the story, I collect thousands of items – old and new – that I incorporate into my LifeStyled homes.

This weekend I decided it was time to go through some of the things I’ve collected, and it’s been quite a trip down memory lane. I discovered a trunk I forgot about that had family photos from the early 1900′s that gave me a glimpse into my family history I hadn’t been aware of. Through this discovery I’m finding I come from a very artistic family full of risk takers. This ostrich photo with my great aunt will now always be one of my favorites.

It seems I’ve been in the media longer than I remembered for my decorating skills. My mother and both grandmothers were very talented in the design fields, and I was lucky enough to be nurtured and inspired by them. This article from 1969 shows me as a 13 yr old showing off some of my skills with my mother and sisters. Apparently I also had my own booth at the church bazaar selling paper flowers and copper enameled jewelry that I made. What’s funny is that after seeing this, I may have to try this again – it’s really a fun idea!

I’m honored to be a Lifestylist®, and I love having the opportunity to help others find their passions in life. This holiday season remember what makes you happy, and share that passion with your friends and family – you might even find a new career by doing it!

 

 

Lifestylist Advisory: Supporting Small Business Saturday

We are so proud to be involved in the home building business, and many of our customers are small privately owned companies that build homes for local families.

All of our Lifestylist® companies are built around the idea that if we buy from local companies and support our local businesses we help them to become homeowners and live the all American dream of owning a home of your own.We loved the 8 years that we were the Lifestylist® for Patriot Homes - we always did at least one Patriotic themed model home, and I think they were my favorites.

I’d like to say that I’m an example of dreams coming true – I married early, never finished college but here I am owning my own business and being able to help others.

If you are looking for a Lifestylist® to help merchandise and add Lifestyle to your homes, please contact us at: answers@lifestylist.com, or take a look at our website at: www.lifestylist.com

Let’s all support locally owned businesses and bring jobs back to America!

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